The Fine Print

Recently the internet was in an uproar about the Fine Bros. trademarking the term "REACT" as part of a global initiative they were trying to launch. Basically they would let people use their format if they paid them, and if not they'd take down their videos. The story is more complex than that and it's been a little difficult to follow, so I've compiled a multi-media storyline explaining what went down.

1. Fine Bros. Announcement Video (watch only first half!)*
• https://www.youtube.com/watch?v=H9X8xZzyZyY
2. Reactions
• Film Cow https://www.youtube.com/watch?v=No_Vti186Tk 
• h3h3Productions https://www.youtube.com/watch?v=dwcmWhPcTk8
• boogie2988 https://www.youtube.com/watch?v=YN-vhZoO7wM
• Hank Green https://medium.com/@hankgreen/the-trouble-with-trademarks-dcd8af3bede3#.gf3lx8emx
• Former Fine Bros. Employee
  https://www.reddit.com/r/videos/comments/43sdch/not_a_video_but_the_finebros_have_cancelled_all/czkn6yc
• Philip DeFranco https://www.youtube.com/watch?v=I_3HESGr52A
3. Fine Bros. Update Video (watch only second half!)*
• https://www.youtube.com/watch?v=H9X8xZzyZyY**
4. CGP Grey Sarcasm
• https://www.youtube.com/watch?v=9dPnaAt-Rbs
5. The End
• https://medium.com/@FineBrothersEnt/a-message-from-the-fine-brothers-a18ef9b31777#.p4vpo2fda

In the end it seems like many people still don't trust them and they have a record of going after other creators. Whether or not they changed as people at least we don't have the trademark issue anymore.

~~Footnotes~~
*original video by Fine Bros. was deleted, mirror upload (if this is deleted let me know, I downloaded the mirror)
**before and after uploading the update video, The Fine Bros. were losing something like 300 subscribers per minute...which is insane. They went from something like 14 million subscribers to 13 million in one day. I didn't keep a good track of those specific numbers, but I've compiled the drama for you all to follow :)